When was the last time that you received a hand written note or (gasp) letter? You probably do remember because they are so infrequently sent. It is always such a pleasant surprise when a note with real handwriting appears in our mailbox in the midst of credit card solicitations and sales notices. Not sure about you, but it is always the first piece of mail I open. In ancient times, (I am, of course referring to more than 10 years ago) people would send thank you notes after receiving a gift or after attending a dinner party or any kind of gathering…on a fairly regular basis. Now, however, in the age of e-everything, the thank you note is the white unicorn of communication; a rarity.

So, why wouldn’t you want to use this super secret weapon in business communication? It gives you an edge, makes you and your message memorable…and is such a bargain…even at $.44 for a stamp! There is nothing wrong with an e-mail note of appreciation or even a text or Facebook message of gratitude…but nothing compares to the real thing. You are sending so much more of a message than the words in the card communicate. You are saying, I care enough about you to have taken the time to write this out, locate your address, purchase a stamp, walk this to a mailbox and send it off. The time, care and attention also communicate a great level of respect. Who in the world wouldn’t want to be treated with such value?

Make your mark, distinguish yourself as more than the ordinary and dare to break out the pen and paper the next time you want to leave a great impression!

Jonna Martin
AdvanceMe Associates
www.powerofimage.com
Jonna@powerofimage.com